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Quality honours the game.

What it means: 12 oz of Italian Combed Yarn. Ordinary tee's weight is like 8oz. Highly detailed manufactured pieces with custom fit.  Small production. More control on the quality. Directly checked by our team at the factory. Less repetition means for us a better use of raw materials. This means also higher costs, that we accept in order to give a better product. All these awesome improvements means more issues and more costs for us.We aren’t using cheap pre-made stuff. We’re on a different level.We create our own fit, we choose and create our own colors directly at industrial laundries.This also means that we’re fighting against normally requested large minimum orders.This can be possible only due the great relationship between...

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Local Hoops

“Shooting Hoops Everywhere,” is the tagline of @Local_Hoops, an instagram account designated to curating photographs of basketball courts from all around the world. @Local_Hoops firmly believes that even though a standard basketball hoop has a backboard, a rim and, if lucky, a fresh net, no two hoops are the same! Each photographed court consists of a unique backdrop and a brief story which usually represents a community or family. Basketball is far greater than a game, it is a universal language spoken by people of all shapes, sizes and backgrounds. Basketball can serve as a link that binds people from all walks of life, as an active, cooperative way to stay healthy and drive towards togetherness. Over the past 12...

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James and The Dreams

«Could u wake me up at 7:00 and could u leave me a couple of dollars. P.S. Keep this paper. Imma be a star ». James Harden is twelve years old and has a damned clear idea when he writes this note to his mother. He lives in Compton, one of the most disreputable suburbs in Los Angeles. His father is in jail and he only has basketball as a deterrent to delinquency. An American story already written and read. The boy wins a couple of state titles with the Artesia High School, passes to Arizona State and in 2009 is chosen by the Oklahoma City Thunders at the third call of the draft. He ends up in a stellar...

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When the legend is born in a pack of basketball cards

  Eddie was born in Evanston, a suburb of Chicago. Jeff, however, was born in Havre, Montana. One sings, the other plays the bass. Incidentally they love both basketball. Eddie, to tell the truth, is quite a fan of the Cubs. Baseball, then. But this does not matter. It happens that Jeff, along with Stone and Mark, has decided to create a band and asks Eddie to be part of it. Eddie accepts. As well as Dave, the drummer. The group is made and even endowed with a manager. Who buys for them special things. No, no drugs or alcohol. Only packs of basketball cards. The game is very simple: everyone opens their pack and wins whoever finds the strongest...

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